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On the JJ Barnes Blog, I take a look at research by CasinoTop10.net to find out which was the most popular social media network in 2022, and whether it’s one of my favourites!
I love social media. I’m incredibly antisocial in so many ways, I’m always working, and I use social media to promote the work I’m always doing. So, I decided to take a look at which was the most popular social media network used in the UK last year, so I can work out where I should be focusing on most this year!
Social Media
In recent years, social media has gained significant importance; It has become one of the most important ways to keep in touch with loved ones and people all over the world because of the global pandemic and social isolation.
Aside from that, social networks’ numerous advertising and promotion options have made them an essential part of many businesses’ and content creators’ marketing plans.
CasinoTop10.net commissioned a study that gathered information about social media users in the UK to determine which platform is most popular with Brits.
Most Popular Social Media
| Social Network | Active Users (in million) |
| 49.24 | |
| 37.72 | |
| YouTube | 35.6 |
| 30.21 | |
| TikTok | 21.3 |
| Snapchat | 20.9 |
| 20.23 | |
| 19.36 | |
| 13.4 |
With 49.24 million active users, Facebook, or Meta, is the most popular social network in the UK. One of Facebook’s biggest and most important markets is the UK, which has 73.50 percent of all social media users.
Instagram comes in second place with 37.72 million UK active users. For e-commerce and business promotion, the social network is probably the most important, and adults use it the most.
YouTube
With 35.6 million active users, YouTube comes in third place. The social media platform is well-liked by people of all ages because it is easy to use for both viewers and content creators.
In fourth place is Twitter, which has 30.21 million active UK users. Twitter is still the best way for many of its users to keep in touch with their online community, despite recent ups and downs.
TikTok
TikTok is fifth in the UK with 21.30 million active users. It is the social network that teens use the most, and content creators love how easy it is to record and edit videos on it.
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