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On the JJ Barnes blog, I check out research into lucky holiday destinations to visit in 2023, and which one is the most popular.
If you’re in the fortunate enough position to be able to afford a holiday in 2023, why not pick somewhere that is supposed to bring you luck? I’m pretty sure most of us could do with some after the last few years have kicked us all firmly in the junk repeatedly.
So, I decided to check out research into which holiday destinations are supposed to bring most luck to visitors, and which one is the most popular.
Lucky Holiday Destinations
There are a number of places around the world that are known to bring luck to all who visit, whether you want to attract love, money, or just good vibes for the coming year. The question is, which lucky European hotspot is the most popular?
Besteonlinecasinos.com looked at TripAdvisor reviews and online searches for popular lucky places all over the world to find out. This incorporated the quantity of surveys, number of Instagram hashtags and worldwide normal month to month search volumes. The 10 most popular European destinations were selected after these factors were averaged to produce a popularity score out of 10.
Most Popular Lucky Destinations
| Rank | Lucky Hotspot | Location | Global Search Volumes | Trip Advisor Reviews | Instagram Hashtags | Popularity Score (/10) |
| 1 | Trevi Fountain | Rome, Italy | 187,000 | 103,054 | 626,666 | 9.7 |
| 2 | Hagia Sophia | Istanbul, Turkey | 337,000 | 44,435 | 550,357 | 9.4 |
| 3 | Charles Bridge | Prague, Czech Republic | 36,000 | 72,668 | 724,428 | 9.1 |
| 4 | Blarney Castle | Cork, Ireland | 40,000 | 7,506 | 102,333 | 7.2 |
| =4 | Casa di Giulietta | Verona, Italy | 22,000 | 12,060 | 81,259 | 7.2 |
| 6 | Pont des Arts | Paris, France | 41,000 | 1,678 | 172,339 | 6.9 |
| 7 | Pere Lachaise Cemetery | Paris, France | 4,700 | 6,724 | 23,739 | 4.4 |
| 8 | Hill of Tara | Meath, Ireland | 19,000 | 689 | 18,140 | 3.8 |
| 9 | The Callanish Stones | Isle of Lewis, Scotland | 8,500 | 1,676 | 9487 | 3.7 |
| 10 | Temple of Portunus | Rome, Italy | 1,700 | 136 | 216 | 0.1 |
Trevi Fountain
With a popularity score of 9.7 out of 10, the Trevi Fountain is the most popular place to attract prosperity. The fountain is one of three locations in Italy that make the top ten. The is highest ranking for TripAdvisor surveys at 103,054 and the second highest for Instagram hashtags with 626,666 tagged travelers’ trips on the popular fountain.
The number of coins you throw over your left shoulder into the fountain determines the level of luck you experience during your visit. It is said that one coin will bring you back to Rome, two coins will bring you back to find love, and three coins will not only bring you back to Rome to find love but will also guarantee you good luck when you get married.
Hagia Sophia
With a popularity rating of 9.4 out of 10, Hagia Sophia comes in close second. With 337,000 monthly searches, the stunning Byzantine Mosque in Istanbul, Turkey, attracts the most visitors from Europe looking for good fortune. The so-called “Wishing Column” can be found inside the mosque. People who stick their thumbs into the hole in the pillar and spin it around in a full circle are said to receive luck from the column’s healing liquid.
Charles Bridge
With a score of 9.1 out of 10, Charles Bridge is the third most famous lucky destination in Europe. It has the highest number of Instagram hashtags (724,428), the highest number not only in Europe but also among all of the locations analyzed worldwide. The 30 statues that line the Bridge, which was built in the early 14th century, add to the beauty of the Czech countryside. Rubbing the St. John of Nepomuk statue is said to bring you back to Prague, and rubbing the plaque with a dog at the foot of a knight will bring you luck.
Blarney Castle
Ireland’s Blarney Castle comes in fourth with 7.2/10. The castle is one of only two lucky Irish locations in the top 10, along with the Hill of Tara (3.8/10), which is in the eighth spot. According to Instagram hashtags, the castle receives over 102,000 posts and receives 40,000 global online searches each month. Blarney Castle’s luck is presented by leaning yourself back (through a railing) to kiss the stone, which thusly provides you with the ‘gift of the gab’ otherwise called the capacity to smoothly talk.
Casa di Giulietta
Casa di Giulietta, or House of Juliet, ranks fourth in terms of popularity. Casa di Giulietta has received over 12,000 reviews and 81,259 posts, as indicated by hashtags on Instagram. In the open courtyard of the House of Juliet, which is attached to the well-known Juliet’s balcony, tourists and locals alike write letters of love and stick them to the walls in the hope that Juliet will help them achieve their happy ending. If you want more luck, you can rub the bronze Juliet statue in the courtyard.
Methodology
- Besteonlinecasinos.com sought to discover the most popular European destinations to visit to bring luck and prosperity into your life.
- A seed list of 30 ‘lucky’ locations was established from reputable online sites such as Town&CountryMag.com and ReadersDigest.com.
- Three metrics were chosen to establish the popularity of the listed locations; number of Instagram hashtags, number of TripAdvisor reviews and number of global google online search volumes.
- The total number of reviews were collated via TripAdvisor.
- The total number of hashtags were collated via Instagram.
- Each location was entered into search analytics tool Ahrefs to discover the average global monthly search volumes.
- These factors were combined into a weighted average to create a popularity score out of 10. Each destination was then ranked according to the popularity score.
Data collection was completed on 14th December 2022.
The full dataset can be found here.
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