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On the JJ Barnes Blog, with Halloween parties just around the corner, I check out top tips for Halloween make up based on TikTok Halloween 2024 trends.
Halloween is just around the corner, and the excitement is building! With Pinterest searches for “Halloween makeup inspiration” skyrocketing by 170% this month, it’s clear that makeup is a key component of many people’s Halloween plans. TikTok, with its endless stream of creative content, has become the go-to platform for Halloween makeup inspiration. But with over 1.2 million videos tagged #halloweenmakeup, it can be overwhelming to decide which looks to try.
So, what are the hottest Halloween makeup trends of 2024? To help you create a truly terrifying or stunning transformation, I’ve scoured TikTok for the hottest Halloween makeup trends of 2024. Keen to help out, Digital PR Agency analysed the number of videos under hashtags for popular Halloween makeup trends in 2024 to determine the hottest spooky season looks this year.
Top 10 Most Popular Halloween Make Up Looks 2024
| Rank | Makeup look | No. TikTok videos |
| 1 | Butterfly | 43,500 |
| 2 | Fairy | 33,500 |
| 3 | Bratz doll | 28,000 |
| 4 | Vampire | 24,900 |
| 5 | Zombie | 24,400 |
| 6 | Harley Quinn | 19,600 |
| 7 | Beetlejuice | 17,100 |
| 8 | Classic witch | 15,000 |
| 9 | 60s girl | 12,700 |
| 10 | Pumpkin | 10,500 |
1. Butterfly makeup – 43,500 videos
This year, butterfly makeup has taken TikTok by storm, with over 43,500 videos tagged #butterflymakeup. From delicate glitter looks to bold winged liners, there’s a butterfly-inspired style for everyone.
Even celebrities have embraced the trend, with Chappell Roan rocking a stunning butterfly costume complete with dramatic glitter eye makeup and antenna brows.
Top Tips for Creating Your Own Butterfly Makeup Look:
- Choose Your Base: Start with a flawless base using a primer, foundation, and concealer.
- Highlight the Eyes: Create a beautiful butterfly wing shape using a combination of eyeshadows, glitter, and eyeliner. Experiment with different colors and textures to achieve your desired effect.
- Define the Features: Add definition to your face with contouring and blush.
- Accentuate the Brows: Enhance your brows with a brow pencil or powder to complete the butterfly look.
- Set it All: Finish your makeup with a setting spray to ensure it lasts all night.
Must-Have Products:
Eyeshadow Palette
A versatile eyeshadow palette with a wide range of colors will give you endless possibilities for creating different butterfly makeup looks. Whether you prefer soft, pastel hues or bold, vibrant shades, you can find a palette that suits your style and desired aesthetic. Consider choosing a palette with a mix of matte and shimmer finishes to add depth and dimension to your butterfly wings.
Glitter
For a truly dazzling butterfly effect, choose either loose glitter or a glitter gel. Loose glitter offers a more customizable look, allowing you to apply it in varying densities and patterns. Glitter gel, on the other hand, provides a more intense, concentrated sparkle and is often easier to apply. Experiment with both options to find the one that best complements your desired butterfly style.
Eyeliner
A liquid or gel eyeliner is essential for creating the intricate and precise lines that define the butterfly wings. Liquid eyeliner offers a more intense, opaque line, while gel eyeliner provides a slightly softer and more blendable application. Choose the type of eyeliner that best suits your skill level and desired level of precision.
2. Fairy makeup – 33,500 videos
Ranking second in popularity on TikTok, fairy makeup is a captivating and enchanting Halloween look. With over 33,500 videos tagged #fairymakeup, this ethereal aesthetic is gaining immense popularity.
Unlike the horror-inspired makeup trends that often dominate Halloween, fairy makeup embraces softness, dreaminess, and whimsy. It’s all about creating a dewy complexion, a rosy blush, and a touch of delicate glitter.
Even celebrities have been embracing the fairycore trend. The MET Gala’s “Garden of Time” theme provided the perfect opportunity for stars like Karol G and Ariana Grande to showcase their fairy-inspired looks.
Tips for Creating a Fairy Makeup Look:
- Create a Dewy Base: Start with a radiant and hydrated base using a luminous primer and foundation.
- Enhance the Cheeks: Apply a soft pink or peach blush to your cheeks for a rosy, flushed look.
- Highlight the Eyes: Use a shimmery eyeshadow or glitter to highlight your inner corners and brow bones.
- Define the Brows: Gently shape and fill in your brows with a soft pencil or powder.
- Add a Touch of Magic: Complete your fairy look with a touch of glitter or shimmer on your cheekbones, nose, or lips.
Must-Have Products:
Luminous Primer
A hydrating primer is essential for creating a dewy and radiant base for your fairy makeup. By applying a hydrating primer before your foundation, you can help to plump and hydrate your skin, reducing the appearance of fine lines and wrinkles. This will create a smooth and luminous canvas for your makeup to adhere to, resulting in a more radiant and youthful complexion.
Shimmery Eyeshadow
A shimmery eyeshadow in a soft pink, peach, or gold shade will add a touch of magic and luminosity to your fairy makeup look. These colors complement the ethereal and whimsical aesthetic of fairycore and will help to create a radiant and youthful appearance. Experiment with different shades and combinations to find the perfect hue for your skin tone and personal style.
Glitter
To add a touch of sparkle and magic to your fairy makeup look, consider incorporating glitter. You can choose between loose glitter or a glitter gel, depending on your desired level of intensity and application preference. Loose glitter offers more flexibility and control, allowing you to apply it in varying densities and patterns. Glitter gel, on the other hand, provides a more concentrated and intense sparkle and is often easier to apply. Experiment with both options to find the one that best complements your fairy aesthetic.
Blush
A pink or peach blush will add a natural and rosy glow to your cheeks, complementing the ethereal and whimsical aesthetic of fairy makeup. Choose a blush shade that is slightly lighter than your natural skin tone to create a subtle and flattering flush. You can also experiment with different blush formulas, such as powder, cream, or liquid, to find the one that best suits your skin type and desired level of coverage.
3. Bratz doll makeup – 28,000 videos
Ranking as the third most popular Halloween makeup trend on TikTok, Bratz doll makeup is experiencing a resurgence in popularity. Over two decades after the release of the original dolls, these iconic figures continue to inspire modern makeup looks. With over 28,000 videos tagged #bratzmakeup on TikTok, it’s clear that Bratz-inspired makeup is a major trend for 2024.
Tips for Creating a Bratz Doll Makeup Look:
- Prep Your Skin: Start with a smooth and even base using a primer, foundation, and concealer.
- Define the Eyes: Create a bold cut crease using a combination of eyeshadows. Experiment with different colors and techniques to achieve your desired look.
- Shape the Brows: Thin and arch your brows using a brow pencil or powder.
- Overline the Lips: Use a lip liner to define your lips and a lipstick or gloss to fill them in.
- Set Your Makeup: Finish with a setting spray to ensure your makeup lasts all night.
Must-Have Products:
Eyeshadow Palette
A versatile eyeshadow palette with a wide range of colors is essential for creating the bold cut crease that is a signature feature of Bratz doll makeup. Look for a palette that includes a variety of matte and shimmer shades, as well as a mix of neutral and vibrant colors. This will give you the flexibility to experiment with different color combinations and create a cut crease that suits your personal style and desired level of drama.
Eyeliner
A liquid or gel eyeliner is essential for creating the precise lines that are necessary for achieving a bold and dramatic cut crease in Bratz doll makeup. Liquid eyeliner offers a more intense and opaque line, while gel eyeliner provides a slightly softer and more blendable application. Choose the type of eyeliner that best suits your skill level and desired level of precision.
Brow Pencil or Powder
A brow pencil or powder is essential for achieving the thin, arched brows that are characteristic of Bratz doll makeup. Choose a brow pencil or powder that is slightly darker than your natural hair color to create a defined and polished look. Use light, feathery strokes to fill in any sparse areas and shape your brows to your desired arch.
Lip Liner and Lipstick or Gloss
To achieve the plump and full lips that are synonymous with Bratz doll makeup, use a lip liner to overline your lips slightly beyond their natural shape. This will create the illusion of larger, more voluminous lips. Choose a lip liner that is slightly darker than your natural lip color to define your lips and prevent lipstick from feathering. Once you have outlined your lips, fill them in with a lipstick or gloss in a bold and vibrant shade that complements your overall look.
4. Vampire makeup – 24,900 videos
For those seeking a more sinister and seductive Halloween transformation, vampire makeup is the perfect choice. Ranking fourth in popularity on TikTok, #vampiremakeup has amassed a following of 24,900 videos. With its smoky eyes and deep, blood-red lips, vampire makeup is a classic Halloween look that exudes both elegance and edginess.
Celebrities have been embracing the vampy aesthetic as we enter the spooky season. Icons like Laverne Cox and Mindy Kaling turned heads at the Emmys with their dark and moody makeup looks, channeling the allure of the undead.
Tips for Creating a Vampire Makeup Look:
- Create a Pale Base: Start with a pale foundation or concealer to achieve a ghostly complexion.
- Define the Eyes: Create smoky eyes using a combination of dark eyeshadows, eyeliner, and mascara.
- Add Fake Blood: Apply fake blood to your mouth, neck, and wrists for a truly terrifying effect.
- Enhance the Fangs: If desired, add a pair of fake fangs to complete your vampire look.
Must-Have Products:
Pale Foundation or Concealer
A pale foundation or concealer is essential for creating the ghostly complexion that is characteristic of vampire makeup. Choose a foundation or concealer that is several shades lighter than your natural skin tone to achieve a truly pale and ethereal look. For an even more dramatic effect, you can apply a white face paint base before applying your foundation or concealer.
Dark Eyeshadows
A variety of dark eyeshadows, such as black, brown, purple, and gray, are essential for creating the smoky eyes that are a defining feature of vampire makeup. Experiment with different color combinations to achieve your desired level of intensity and drama. For a classic vampire look, consider using a combination of black and brown eyeshadows. For a more dramatic and colorful look, you can incorporate shades of purple or gray.
Eyeliner and Mascara
A liquid or gel eyeliner and mascara are essential tools for intensifying your eyes and creating a dramatic, alluring gaze. Liquid eyeliner offers a more intense, opaque line, making it ideal for creating bold and precise strokes. Gel eyeliner, on the other hand, provides a slightly softer and more blendable application, making it suitable for achieving a more subtle or smoky effect.
Blood Red Lipstick
Blood-red lipstick is a quintessential element of a convincing vampire makeup look. The deep, rich color evokes a sense of mystery, danger, and seduction, perfectly capturing the essence of a vampire. Pay attention to the undertones of the lipstick. A cool-toned red will create a more classic and vampy look, while a warm-toned red can add a touch of intensity and boldness.
Fake Blood
Fake blood is an essential component of any realistic vampire makeup look. It can be used to create dripping wounds, bloodstains, and other gory details that will enhance your transformation. There are a variety of fake blood products available, including liquid, gel, and wax-based formulas. Choose a product that is easy to apply and has a realistic appearance.
5. Zombie makeup – 24,400 videos
Zombie makeup is a timeless Halloween classic that continues to captivate audiences. Ranking fifth in popularity on TikTok, #zombiemakeup has amassed over 24,400 videos, demonstrating its enduring appeal.
The key to a convincing zombie look lies in creating a decayed and undead appearance. By using contouring techniques and adding realistic details like blood and wounds, you can transform yourself into a terrifying creature of the night.
Tips for Creating Zombie Makeup:
- Create a Pale Base: Start with a pale foundation or concealer to achieve a ghostly complexion.
- Hollow Out Your Face: Use contouring powder or a gray eyeshadow to create sunken cheeks and hollowed-out eyes.
- Apply Dark Circles: Add dark circles under your eyes using a dark eyeshadow or eyeliner.
- Create Wounds: Use fake blood, makeup effects wax, and a sharp tool to create realistic wounds.
- Add Texture: Apply a matte foundation or powder to create a textured, decayed look.
- Mess Up Your Hair: Style your hair in a messy and disheveled manner to complete the zombie look.
Must-Have Products:
Pale Foundation or Concealer
A pale foundation or concealer is essential for creating the ghostly complexion that is characteristic of zombie makeup. Choose a foundation or concealer that is several shades lighter than your natural skin tone to achieve a truly pale and ethereal look. For an even more dramatic effect, you can apply a white face paint base before applying your foundation or concealer.
Contouring Powder or Gray Eyeshadow
Contouring powder or a gray eyeshadow can be used to create the sunken cheeks and hollowed-out eyes that are characteristic of a zombie look. Use a contouring brush to apply a darker shade of powder or eyeshadow to the hollows of your cheeks, under your cheekbones, and along your temples. This will create the illusion of shadows and depth, making your face appear more gaunt and sunken.
Dark Eyeshadow or Eyeliner
Dark eyeshadow or eyeliner can be used to create dark circles under your eyes, adding to the decayed and undead appearance of a zombie. Apply a dark shade of eyeshadow or eyeliner to the hollows under your eyes, blending the edges to create a realistic effect. You can also use a dampened makeup sponge or brush to apply the eyeshadow or eyeliner for a more blended and diffused look.
Fake Blood and Makeup Effects Wax
To create a realistic wound, start by applying a layer of makeup effects wax to the desired area of your skin. Use a sharp tool, such as a toothpick or a scalpel, to sculpt the wax into the desired shape of the wound. Once you have created the desired shape, apply fake blood to the wound to simulate bleeding. You can also use a variety of techniques, such as applying fake blood with a cotton swab or using a makeup sponge to create a more textured effect.
Matte Foundation or Powder
A matte foundation or powder will create a textured, decayed look that is essential for achieving a realistic zombie transformation. Matte finishes have a less shiny and more matte appearance, which helps to simulate the dry, flaky skin often associated with the undead.
Conclusion
As you prepare to embark on your Halloween adventures, remember that makeup is a powerful tool for transforming yourself into a terrifying creature or a captivating character. By following the top Halloween makeup trends of 2024, you can create a truly unforgettable look that will leave a lasting impression.
Whether you’re aiming for a spooky vampire, a magical fairy, or a bold Bratz doll, there’s a makeup style to suit every taste. So, gather your supplies, unleash your creativity, and get ready to have a spooktacular Halloween!
Methodology:
- Digital PR Agency set out to determine which trending makeup looks for Halloween 2024 were most popular on TikTok.
- A seed list of 80 popular Halloween makeup looks for this year were taken from online articles:
a. https://www.glamourmagazine.co.uk/gallery/halloween-makeup-ideas
b. https://www.cosmopolitan.com/uk/beauty-hair/makeup/a62237702/halloween-makeup-looks/
c. https://www.countryandtownhouse.com/style/health-and-beauty/halloween-makeup-ideas/
- The number of videos under the relevant hashtag for each look was taken.
- Any looks related to movies or TV shows that were not released in 2024 were removed .
- The makeup looks were ranked by the number of videos to give TikTok’s most popular 2024 Halloween makeup looks.
- Please find the full dataset here.
- Data was collected 03.10.2024 and is correct as of then but subject to change.
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