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On the JJ Barnes Blog, the Christmas season is just about to begin, and with that comes the age-old debate of when you should put your decorations up. This research shows when it’s thriftiest to buy them!
When Do You Put Your Decorations Up?
I LOVE Christmas, but we have a strict rule in our house that we can’t start putting decorations up until we’ve celebrated my mother’s birthday on December 1st. After that, I say it’s time to unleash the tinsel!
Some of my friends get their trees up as early as October. Some Christmas lovers put their decorations up right after Halloween ends. Others stick to the tradition of decorating on the first day of Advent, which is four Sundays before Christmas, so on the 27th of November this year.
Google Search Data
Analysis of Google search data by NewCasinos, reveals the exact date that most Brits choose to get their decorations for the holiday season, based on the average date searches are at their highest each year over the last five years. Searches for Christmas trees and various decorations peak on the first day of Advent each year, and the first week of December being the most popular week to put decorations up.
Following the Christmas tradition of Advent, the fourth sunday before Christmas is the most popular day for Brits to buy their decorations. Data reveals that trees and decorations are searched for the most at this time each year over the last five years, which means that the day most Brits are likely to put their decorations up this year be Sunday, 27th November.
Christmas Decorations
On the first day of Advent, searches for ‘Christmas tree’ spikes by over 1,150 per cent each year, while searches for ‘Christmas decorations’ goes up by 360 percent, and ‘Christmas lights’ surges by 430 per cent. Searches for ‘wreath’ and ‘baubles’ see an uplift of over 490 and 280 per cent at this time each year, respectively.
While it appears there is no difference between when Brits put up their outdoor and indoor decorations as both spike simultaneously, searches for Christmas trees and decorations such as wreaths, lights, baubles and ornaments start to pick up as early as September. These searches then taper off one week before Christmas Day.
Why We Should Go Against Tradition
“Tradition dictates that we should put up our decorations on the fourth Sunday before Christmas, but this could come back to bite you,” said spokesperson from NewCasinos. “Popular Christmas items are typically more expensive during this time, as big retailers like Amazon increase prices when demand is highest, especially during busy seasonal periods – so your tree may cost you more in December.
“As the cost of living is squeezing most Brits’ pockets, those that buy their decorations early could be making huge savings at what is typically the most expensive time of the year for many households. Some tips to avoid price increases at Christmas include avoiding big online retailers who will raise prices at busy times and instead choosing to support local businesses.
“If you need to shop at a big retailer, keeping non-urgent items in your cart for a week or two, watching for the price to come down, or deciding to abandon it altogether, is a way of avoiding impulse purchases and keeping costs down. You can also use incognito mode to check the items you’ve added to your basket and check that you’re getting the minimum price”.
What About You?
I’d love to claim I’m organised enough to follow the advice and keep an eye on prices to score the lowest price possible, but I fear that’s a bit beyond my abilities to be organised. What about you? Are you going to be shopping savvy like the advice? When do you plan on decorating your house?
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