Summer Fashion Inspired By Mamma Mia!

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On the JJ Barnes Blog, because it is the perfect Summer movie, and I’m feeling ready to enjoy the sunshine, I discover how to wear Summer fashion inspired by Mamma Mia!

Summer’s finally here, and the urge to crank up the ABBA, grab my besties, and frolic on a sunny Greek island is practically irresistible. While I can’t actually achieve the travel part, I wondered if I could channel that Mamma Mia! spirit into my everyday summer wardrobe. So, I embarked on a mission to discover how to recreate the iconic looks of Mamma Mia! in a way that’s both fun and wearable for everyday life.

To help me out, fashion experts at Boohoo sent over a guide to getting Mamma Mia! summer ready from head to toe, whether you’re planning a holiday abroad or staying closer to home. With Google searches for ‘Mamma Mia inspiration’ exploding by 2,400%, be sure not to miss out on this aesthetic!

Summer Fashion Inspired By Mamma Mia!

White Linen

Opting for white linen pieces in the warmer weather is not only incredibly stylish but also a smart choice for the season since the fabric is light and breathable. White linen provides the perfect base for building an outfit, whether this be in the form of trousers, a maxi skirt, or a shirt.

Worldwide Google searches for ‘white linen trousers’ have soared by 70% in the past 30 days, suggesting that fashion lovers are seeking this classic Mediterranean look.  

Donna Style

Imagine Donna strolling along the beach. Now, picture yourself doing the same! A flowing white linen kaftan is the epitome of effortless island style.

Throw it on over your swimsuit for a chic cover-up, or dress it up for the evening with statement earrings and strappy sandals.

Tanya Style

Embrace Tanya’s bold personality with a white linen shirt dress. Leave a few buttons undone to add a touch of coolness, channeling that “just arrived from the yacht” vibe.

To truly embody Tanya’s drama, add chunky bracelets and a statement necklace. Play with the sleeves – cuff them for a tailored look or leave them loose for a more relaxed, flowing feel.

Sophie Style

Sophie’s youthful spirit is all about embracing life’s adventures. Capture that energy with a white linen playsuit. Explore different silhouettes: a halter-neck for a touch of flirtation, or a wide-leg cut for a relaxed and playful vibe.

Accessorize with colorful bangles or a woven belt to add a pop of personality and create your own unique summer look.

Seashells 

Statement jewellery has not stopped trending since 2023, providing the perfect opportunity to incorporate it into your summer wardrobe. Shell and pearl jewellery, such as necklaces, earrings and bracelets, can dress up any outfit for a beachy but chic vibe.  

According to TikTok trends, ‘#shellnecklace’ has garnered over 19.6 million views across the world, making this fun jewellery trend not one to miss. If you’re feeling bold, you can also experiment with metallic starfish and flowers in your jewellery pieces to transform your look this summer. Don’t worry about playing around with different shades of gold or silver for your statement jewellery – this season is all about having fun and experimenting with your style. 

Donna Style

Channel Donna and the Dynamos with a bold seashell statement necklace. Look for chunky pieces with a variety of shell shapes and sizes, strung together on a natural fiber cord.

This eye-catching necklace instantly adds a touch of bohemian flair to any outfit, perfect for a beach bonfire or a casual summer stroll.

Sophie Style

Reimagine Sophie’s youthful innocence with a delicate seashell anklet.

Opt for a simple string design adorned with tiny seashells, or choose a more intricate design with colorful beads and charms woven in. This adds a touch of whimsy and complements flowy maxi dresses or breezy sundresses beautifully.

Dungarees

Meryl Streep and Lily James both look elegant and playful in their dungarees in Mamma Mia! Here We Go Again, while they dance around the fictional Greek island, Kalokairi. 

If dungarees are not your typical style, there is no better time to give them a go this season since global Google searches for ‘dungarees’ have skyrocketed by 1,011% in the last 90 days. To dress down dungarees, opt for a floaty shirt underneath and some classic sandals to look and feel effortless but stylish. Alternatively, to dress up overalls, a more fitted shirt underneath and a pair of classic heels would work perfectly. 

Donna Style

Take a page out of Donna’s effortless style book and choose a classic pair of dark wash denim dungarees. This versatile piece transitions seamlessly from day to night.

Pair them with a simple white tee for a laid-back beach look, or elevate them for an evening out with a silk camisole and statement earrings.

Sophie Style

Capture Sophie’s youthful spirit with a pair of light-wash short denim dungarees. These are perfect for hot summer days and pair beautifully with a bright floral tank top or a cute gingham shirt.

Finish the look with a pair of colorful sandals and a woven straw tote bag for a relaxed and fun summer outfit.

Swimwear

Whether you’ll be swimming in the Mediterranean or you’re braving the chilly waters of UK beaches this summer, make a statement in your swimwear with different colours, textures and patterns. To embrace the nautical theme, try a striped swimsuit or bikini, especially since Google searches for ‘striped swimsuit’ in the UK have increased by a staggering 162.5% in the past thirty days.  

If stripes are not your style, you simply cannot go wrong choosing a block colour, such as white and red, for your bikini or swimsuit. Accessorizing with your favourite sunglasses will complete the look while ensuring that you’re protecting your eyes from the sun. 

And, of course, don’t forget your swimwear cover-up, which can elevate a simple summer look. Experiment with textures of mesh and crochet to wear over your bikini or swimsuit to relax on the beach or enjoy a cocktail at the beach bar.  

Donna Style

Embrace Donna’s effortless glamour with a classic one-piece swimsuit. Opt for a navy blue or black color for a timeless and sophisticated look.

Choose a style with ruching or flattering cutouts to highlight your curves. Pair it with a flowing white cover-up for a touch of Grecian elegance, perfect for strolling along the beach or sipping cocktails by the pool.

Sophie Style

Capture Sophie’s youthful exuberance with a playful bikini. Explore different styles – a flirty bandeau top with high-waisted bottoms for a retro vibe, or a classic triangle bikini for a timeless look. Pair a bright floral bikini top with solid-colored bottoms for a playful look. Or, go for a monochrome look with a matching bikini set in a vibrant color like sunshine yellow.

Embrace bold colors and patterns like florals or stripes to truly embody Sophie’s summer spirit.

Tanya Style

Embrace Tanya’s bold personality with a striking animal print bikini. Opt for a leopard print for a fierce and glamorous look, or a zebra print for a touch of playful flair.

Pair it with gold jewelry and a statement hat for a head-turning poolside entrance. Layer with a sheer cover-up that drapes effortlessly for a truly glamorous look.

Co-ordinate

Join fellow fashionistas in wearing co-ords’ this summer as they look put-together and chic. Crochet and light knit pieces are always a hit in the warmer seasons since they are breathable and trendy, so why not experiment with coordinating tops, skirts and trousers? Google searches in the UK for ‘crochet outfit’ have exploded by a significant 245% in the last 30 days, showing its popularity ahead of summer. 

To wear your co-ord’ in the evening, a classic heel, wedge sandal or chunky sandal will elevate the look. UK Google searches have seen a huge increase of 284% for ‘chunky sandals’ in the last 90 days, which would take your look to the next level. And with your beach-inspired statement jewellery and favourite sunglasses, you’ll be looking and feeling Greek Island ready this summer. 

Mamma Mia! Fashion

As the weather is beginning to warm up in the UK, now is the perfect time to get some inspiration for your summer wardrobe. Through analysing Google Trends data, this guide reveals what’s trending this season, with an emphasis on chic effortlessness. 

Whether you’re planning outfits for a sunny holiday abroad or a staycation trip, we hope this style guide has offered inspiration for dressing to feel confident this summer.

-A spokesperson from Boohoo

Source: Google Trends  

Methodology: Google Trends was used to identify the percentage increases of particular fashion items to the latest date.  

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