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On the JJ Barnes Blog, based on this study by Dalston Mill Fabrics, which of these top style icons in the world would influence your fashion choices the most?
Influential Style Icons
I love dressing up for a night out, and have been known to look to the most stylish celebrities for hints and tips for my looks. A new study by fabric experts Dalston Mill Fabrics who analysed Google search data for various style related terms for over 200 famous women around the world found who has the most influential style.
Are any of these women who you look to for fashion tips?
Ariana Grande
With an average of 59,150 searches being made each month around the world for terms related to her style, Ariana Grande has taken the top spot. In fact, the search term ‘Ariana Grande outfits’ is searched globally at an average of 31,000 times each month.
Kendall Jenner
The second most influential style icon is supermodel Kendall Jenner with an average of 57,190 monthly searches for terms related to her style. The most popular search term is ‘Kendall Jenner style’ which receives an average of 13,000 monthly searches globally.
Billie Eilish
With 52,300 average monthly searches being made globally for her fashion, Billie Eilish comes in third. The search term ‘Billie Eilish outfits’ has 22,000 average monthly searches and ‘Billie Eilish street style’ which has 8,500 monthly searches globally.
Kate Middleton
In fourth place, the Princess of Wales, Kate Middleton has 41,800 average monthly searches made globally for her fashion. The search term ‘Kate Middleton fashion’ is searched 9,500 times each month around the world, and ‘Kate Middleton style’ is searched 15,000 times monthly.
Kim Kardashian
With 33,800 global searches a month, Kim Kardashian comes in fifth place. The reality television star and fashion magnate has an average of 10,000 global searches made each month for her outfits and 4,900 for her style.
Hailey Bieber
Model and influencer, Hailey Bieber is the sixth most influential style icon, with 32,220 monthly global searches for her style. Out of all the celebrities analysed, Hailey Bieber ranked highest when it came to searches for her street style. ‘Hailey Bieber street style’ is searched 12,500 times each month on average.
Kylie Jenner
Billionaire influencer and member of the Kardashian clan, Kylie Jenner, has 31,200 monthly global searches. Searches for her ‘outfits’ alone gained 13,000 monthly average searches.
Rihanna
Singer and businesswoman Rihanna is the eighth most influential style icon in the world, with 27,700 searches each month around the globe. Her street style in particular gains 3,900 monthly global searches.
Bella Hadid
Bella Hadid has the ninth most influential style with 27,500 monthly global searches for her fashion. ‘Bella Hadid street style’ is Googled 11,000 times each month on average, and ‘Bella Hadid outfits’ is Googled 7,500 times.
Princess Diana
Despite her death in 1997, Princess Diana is still landing in the top ten of style icons. There are 26,030 searches for Princess Diana’s style each month around the world, with the search term ‘Princess Diana fashion’ being Googled 7,000 times each month globally.
Other Style Icons
Other names that have the most influential style in the world are Audrey Hepburn that ranks 11th with 25,050 monthly global searches for her style, singer Selena Gomez who ranks 12th with 24,300 monthly global searches and Meghan Markle, who’s style is searched 23,880 times, putting her in 13th place.
| The women with the world’s most influential style | ||
| Woman | Ranking | Combined monthly global searches for their style |
| Ariana Grande | 1 | 59,150 |
| Kendall Jenner | 2 | 57,190 |
| Billie Eilish | 3 | 52,300 |
| Kate Middleton | 4 | 41,800 |
| Kim Kardashian | 5 | 33,800 |
| Hailey Bieber | 6 | 32,220 |
| Kylie Jenner | 7 | 31,200 |
| Rihanna | 8 | 27,700 |
| Bella Hadid | 9 | 27,500 |
| Princess Diana | 10 | 26,030 |
| Audrey Hepburn | 11 | 25,050 |
| Selena Gomez | 12 | 24,300 |
| Meghan Markle | 13 | 23,880 |
| Gigi Hadid | 14 | 23,700 |
| Zendaya | 15 | 22,440 |
“In a world where the fashion industry becomes more and more reliant on social media and influence, this study offers a fascinating insight into the women that have the most enviable style,” commented a spokesperson for Dalston Mill Fabrics. “Names such as Princess Diana and Audrey Hepburn also highlight the styles that stand the test of time alongside the current trending styles that are typically worn by the likes of Kendall Jenner and Zendaya.”
The study was conducted by Dalston Mill Fabrics, a London based fabric sellers that offer a wide variety of fabrics and materials.
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