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On the JJ Barnes Blog, as the year comes to an end I’ve decided to check out the most popular beauty brands of 2024, what makes their products so special, and the best ones to choose.
As we wind down 2024, I can’t help but look back at the beauty trends that have absolutely blown me away this year. From groundbreaking skincare innovations to jaw-dropping makeup looks, the beauty industry has been more exciting than ever.
In this post, with the help of a new study, conducted by Cosmetify, I’ve discovered the beauty brands that have truly captivated social media in 2024. I’ll explore what sets these brands apart and the must-have products that have taken the beauty world by storm. The research delved into the beauty industry’s biggest players, analyzing their social media presence and influence. In addition to identifying the most followed brands, the study explored a range of topics, including the hottest brands of the year, the most powerful influencers, and the rising stars of the beauty world.
Whether you’re a seasoned beauty enthusiast or just starting your skincare journey, this guide will help you discover the best products to elevate your beauty routine.
Most Popular Beauty Brands 2024
Huda Beauty
Leading the charge in the world of social media beauty is Huda Beauty, a brand that has captured the hearts of millions. With a staggering 54.4 million Instagram followers and 10 million TikTok followers, Huda Beauty has amassed a combined following of 64.4 million, making it a true social media powerhouse.
Founded by the iconic beauty influencer Huda Kattan, the brand has become synonymous with high-quality, innovative products that empower individuals to express their unique beauty. Huda’s engaging personality, combined with her authentic approach to beauty, has resonated with audiences worldwide, contributing to the brand’s immense popularity.
Recommended Product
One of Huda Beauty’s most beloved products, the #FauxFilter Foundation, has taken the beauty industry by storm. This full-coverage foundation offers a flawless, airbrushed finish that lasts all day long. Its lightweight formula, combined with its ability to conceal imperfections and even out skin tone, has made it a favorite among makeup enthusiasts.
MAC Cosmetics
Following closely behind Huda Beauty is MAC Cosmetics, another social media giant. With a combined following of nearly 25 million on Instagram and TikTok, MAC has solidified its position as a beloved beauty brand.
Known for its inclusive approach to beauty and its commitment to creativity, MAC has been a cornerstone of the beauty industry for decades. From iconic products like Ruby Woo Lipstick to versatile foundations like Studio Fix Fluid, MAC offers a wide range of high-quality products that cater to diverse beauty needs.
Recommended Product
For those seeking dramatic, long-lasting lashes, MAC’s Extended Play Mascara is a must-try. This mascara delivers intense volume, length, and curl, making your lashes appear fuller and more defined. Its long-wearing formula ensures that your lashes stay flawless from morning to night.
Fenty Beauty
Claiming the third spot on our list is Fenty Beauty, a brand that has taken the beauty industry by storm. With a combined social media following of 16 million, Fenty Beauty has captured the hearts of beauty enthusiasts worldwide.
Founded by the visionary Rihanna, Fenty Beauty has redefined inclusivity by offering a wide range of foundation shades that cater to all skin tones. The brand’s commitment to diversity and innovation has led to numerous groundbreaking products, including the iconic Fenty Beauty Gloss Bomb Universal Lip Luminizer.
Recommended Product
The Fenty Beauty Gloss Bomb Universal Lip Luminizer has become a cult favorite for its glossy, non-sticky formula and its ability to hydrate and plump lips. This universally flattering lip gloss comes in a range of shades, from sheer to pigmented, and adds a touch of glamour to any look.
Juliette Has A Gun
When it comes to social media engagement, Juliette Has A Gun reigns supreme. With an impressive average engagement rate of 59.68% across Instagram and TikTok, the brand has successfully captured the attention of its audience.
Known for its bold and unconventional approach to perfumery, Juliette Has A Gun has garnered a dedicated following of fragrance enthusiasts. The brand’s captivating social media content, featuring stunning visuals and enticing scent descriptions, has sparked conversations and generated excitement among its community.
Recommended Product
One of Juliette Has A Gun’s most popular fragrances, “Anyway,” is a captivating blend of floral and woody notes. Its unique scent profile, combined with its elegant and minimalist packaging, has made it a favorite among perfume lovers. “Anyway” is a versatile fragrance that can be worn day or night, making it the perfect addition to any perfume collection.
E.L.F. Cosmetics
e.l.f. Cosmetics has proven that high-quality beauty doesn’t have to break the bank. With an impressive 5.11% average engagement rate on social media, the brand has successfully connected with its audience.
e.l.f. has become a major player in the beauty industry, offering a wide range of affordable, high-performance products that rival luxury brands. Their social media presence is consistently engaging, filled with trendy content and helpful tutorials.
Recommended Product
The e.l.f. Cosmetics Holy Hydration! Face Cream has become a cult favorite for its lightweight, hydrating formula. This moisturizer is packed with hyaluronic acid, which helps to plump and hydrate the skin, leaving it soft, supple, and radiant.
Lancôme
Lancôme, a renowned luxury beauty brand, has secured the third spot in our list of top social media performers. With an impressive average engagement rate of 5.04%, Lancôme has successfully captivated its audience.
The brand’s sophisticated aesthetic, combined with its commitment to quality and innovation, has made it a beloved choice for beauty enthusiasts. Lancôme’s social media strategy effectively blends glamorous visuals with authentic storytelling, creating a captivating experience for its followers. By collaborating with influential figures like Zendaya, Emma Chamberlain, Julia Roberts, and Lily Collins, the brand continues to elevate its brand image and reach a wider audience.
Recommended Product
The Lancôme Blush Subtil Rose is a timeless classic that adds a touch of elegance to any makeup look. This delicate pink blush imparts a subtle flush of color to the cheeks, creating a natural and youthful glow. Its silky-smooth texture blends effortlessly onto the skin, leaving a long-lasting, radiant finish.
Conclusion
In conclusion, the beauty industry has seen a remarkable year, with brands leveraging social media to connect with their audience on a deeper level. From Huda Beauty’s innovative products to MAC Cosmetics’ iconic status, these brands have captured the hearts of beauty enthusiasts worldwide.
As we look ahead to 2025, it will be exciting to see how these brands continue to evolve and innovate. Whether it’s through groundbreaking product launches, immersive social media campaigns, or meaningful collaborations, the future of the beauty industry is bright.
So, which of these beauty brands and products have you tried?
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