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On the JJ Barnes Blog, from fragrance to fashion, I check out the most popular celebrity brands in the UK and what makes them so special.
Celebrity Brands
Forget just red carpets and chart-topping hits, some celebrities are taking the entrepreneur world by storm. I’m talking about fragrances that tantalize, fashion lines that flatter, and innovations that inspire – all dreamed up by your favorite stars. But what makes these ventures so successful?
As an entrepreneurial woman with big goals, big dreams, and a work drive that sometimes causes me to spiral into a pit of caffeine and anxiety, I’m always drawn to discovering about how people achieve business success and what I can learn from them. The question is, are we simply drawn to the star power of these entrepreneurs, or is there something more to these products?
I’m going to check out the most popular celebrity brands in the UK and ask why they’re captivating British consumers. To help me out, marketing experts at Upbeat Agency used Google search volume data to analyse search volume for search terms relating to 219 celebrity brands. These included terms such as ‘Selena Gomez beauty brand’, ‘Gary Barlow wine’, and ‘Cristiano Ronaldo brand’. The brands were then ranked to find which are the most popular in the UK.
While many celebrities have started a company of their own, not many have been as successful or popular as these celebs. That is because they have a passion for what they are creating, and they are credible advocates for their brands.
The brands have surpassed the initial celebrity hype stage because they produce quality products that have stood the test of time and silenced critics.
-Jordan Bucknell, CEO of Upbeat Agency
I Discover The Most Popular Celebrity Brands
| Rank | Brand | Monthly Search Volume |
| 1 | Rare Beauty | 99,500 |
| 2 | Fabletics | 68,205 |
| 3 | Fenty Beauty | 40,120 |
| 4 | Florence by Mills | 27,130 |
| 5 | CR7 | 24,030 |
| 6 | Eilish | 21,010 |
| 7 | r.e.m beauty | 19,310 |
| 8 | Fantasy perfume range | 13,005 |
| 9 | Victoria Beckham Beauty | 12,200 |
| 10 | Kylie Cosmetics by Kylie Jenner | 10,560 |
Rare Beauty by Selena Gomez
Rare Beauty by Selena Gomez is the most sought-after celebrity brand in the UK, with average monthly searches for terms relating to her beauty brand totaling 99,500.
‘Rare Beauty blush’ is the most searched-for product from the star’s line, with 34,000 monthly searches. The lightweight, buildable formula blends seamlessly, leaving a natural flush of color that flatters a wide range of skin tones. It’s perfect for beginners and makeup veterans alike – a few dabs and you’re good to go for a natural, healthy-looking glow.
The key to its popularity? It’s all about that “no makeup makeup” look. It enhances your natural features without feeling cakey or heavy. Plus, it comes in a range of flattering shades, ensuring there’s a perfect match for everyone.
The second most in-demand product is ‘Rare Beauty highlighter’, with 9,200 monthly searches. This highlighter caters to those who want a natural, dewy look that enhances their features without looking overdone. It’s perfect for everyday wear or special occasions, making it a popular choice for those seeking a buildable, luminous glow.
Gomez launched her brand in 2020 and it has gone from strength to strength. 1% of Rare Beauty’s yearly revenue goes to the Rare Impact Fund, which aims to enhance mental health support in marginalized areas. Unlike some celebrity lines, Rare Beauty goes beyond just slapping a famous face on a product. It’s about self-acceptance and embracing your natural beauty, all while offering high-quality, user-friendly makeup.
Fabletics by Kate Hudson
Second in the rankings is Fabletics by Kate Hudson, with monthly searches averaging 68,205. Hudson co-founded her activewear brand in 2013 and it has since become one of the most popular fitness apparel brands in the world. ‘Fabletics leggings’ are the most popular item from the brand, with 3,400 searches per month made by fans of the brand in the UK.
The first thing that grabs your attention is the woman behind the brand – Kate Hudson. Known for her active lifestyle and dedication to fitness, Hudson curates a collection that reflects her own love for movement. From yoga to HIIT workouts, Fabletics offers a variety of styles that are both fashionable and functional.
Let’s talk about the star of the show – Fabletics leggings! They’re renowned for their high-quality fabrics that offer a supportive, flattering fit. Fabletics leggings come in a vast array of styles, lengths, and colors, ensuring there’s a perfect pair for every body type and workout preference. The breathable, sweat-wicking materials keep you comfortable during even the most intense sessions, while the flattering cuts and high waists provide confidence-boosting support.
While leggings are a major draw, Fabletics isn’t just about legwear. The brand offers a full range of activewear essentials, including sports bras, tanks, shorts, jackets, and more. This allows you to build a complete workout wardrobe that’s both stylish and functional.
Fenty Beauty by Rihanna
Fenty Beauty by Rihanna takes third place, with 40,120 searches per month. ‘Fenty Beauty lip gloss’ is the most sought-after product from Rihanna’s brand, with 3,200 searches a month in the UK, closely followed by ‘Fenty Beauty foundation’, with 2,800 monthly UK searches.
Fenty Beauty by Rihanna burst onto the scene in 2017, and it wasn’t long before it became a cultural phenomenon. What makes this brand different? At its core, Fenty Beauty is about inclusivity. Rihanna, known for her bold beauty looks and diverse background, created a line that celebrates all skin tones and ethnicities. But inclusivity is just one piece of the puzzle.
Fenty Beauty’s lip glosses are a major reason for the brand’s success. Rihanna herself handpicked the 11 universal shades, ensuring they flatter a wide range of complexions. It delivers an explosive shine in a single swipe, leaving lips looking instantly fuller and plumper. But unlike some glosses, it’s not sticky! The comfortable, non-sticky texture makes it perfect for everyday wear.
Florence by Mills
In fourth place is Millie Bobby Brown’s beauty brand, Florence by Mills, with 27,130 searches each month in the UK. The Stranger Thing star’s brand was established in 2019 and sells a range of products from fragrances to make-up.
Florence by Mills isn’t your typical celebrity skincare brand. Targeting a younger audience, Florence by Mills focuses on clean, natural ingredients and a fun, approachable aesthetic. One of the core principles of Florence by Mills is clean beauty. Their products are free from harsh chemicals, parabens, and sulfates, making them ideal for young skin that’s still developing. This focus on clean ingredients resonates with a generation that’s increasingly conscious about what they put on their bodies.
The Clean Magic Face Wash is free of parabens, sulfates, and other potentially irritating ingredients, making it ideal for all skin types, especially young skin that’s still developing. This focus on clean beauty resonates with a generation that prioritizes natural and gentle products. The Clean Magic Face Wash comes in a cute, pastel-colored tube that feels fun and approachable, a stark contrast to some overly clinical-looking cleansers.
CR7 by Cristiano Ronaldo
Fifth place goes to CR7 by Cristiano Ronaldo, with 24,030 searches per month in the UK, making CR7 the most popular brand by a footballer in the UK. The brand has been going since 2006.
Cristiano Ronaldo isn’t just a legendary footballer; he’s a global brand unto himself. His CR7 line extends beyond jerseys and memorabilia, offering a range of products that resonate with fans and fitness enthusiasts alike. But what makes CR7 such a successful brand?
CR7 isn’t just about football apparel. The brand offers a variety of lifestyle products, including underwear, footwear, fragrances, and even eyewear. This allows fans to connect with Ronaldo’s brand on a deeper level, incorporating it into their everyday lives.
CR7 products aren’t just slapped with Ronaldo’s logo and rushed to market. The brand emphasizes quality materials and a sleek, modern design aesthetic. This ensures that CR7 products are not only functional but also stylish, appealing to a wider audience beyond die-hard fans.
Eilish by Billie Eilish
Eilish by Billie Eilish ranks sixth overall, with 21,010 searches made per month across the UK. The singer’s fragrance comes in a range of sizes, from 30ml to 100ml, and 100ml is the most sought-after size, with 350 searches a month. The striking bottle draws inspiration from Eilish’s favourite areas of the human body – the chest, neck, and collarbone.
Eilish isn’t just lending her name to this fragrance. She was deeply involved in the creation process, working alongside renowned perfumer Givaudan. This collaboration ensures that the fragrance truly reflects Eilish’s vision and personal style, adding a layer of authenticity that resonates with fans.
The fragrance itself is a captivating blend of unexpected notes. Instead of relying on traditional florals, Eilish by Billie Eilish features a unique mix of mandarin oil, sugared vanilla, and warm amber. This creates a complex and intriguing scent that’s both sweet and slightly dark, mirroring the duality present in Eilish’s music and style.
r.e.m beauty by Ariana Grande
Taking the seventh spot is r.e.m beauty by Ariana Grande, with 19,310 searches a month. The most in-demand product from Grande’s beauty brand is her foundation, with 800 monthly searches, followed by her lip oil, with 500 searches a month. The singer’s brand was founded in 2021 and emphasizes being vegan and cruelty-free.
Inspired by dreams and the transformative power of makeup, Grande curates a collection that’s innovative, playful, and reflects her signature ethereal style. This unique vision resonates with fans who connect with her creativity and want to channel their inner dream into their makeup routine.
A shining star in the r.e.m. beauty lineup is the Essential Drip Lip Oil. This isn’t your average lip gloss. It combines the nourishing benefits of an oil with the high-shine finish of a gloss, all wrapped up in a luxurious, user-friendly package. It’s perfect for those who want a subtle sheen or a more dramatic, glossy look. The non-sticky formula ensures comfortable wear throughout the day, making it ideal for everyday use.
Fantasy perfume range by Britney Spears
Eighth place goes to the Fantasy perfume range by Britney Spears, which averages 13,050 searches a month. Spears has brought out a staggering 42 different fragrances since 2004, and her most popular fragrance with the UK public is her Midnight Fantasy perfume, with 1,700 searches a month made for the fragrance.
Fantasy launched in 2004, at the height of Britney’s pop princess reign. Fans instantly connected the playful, shimmery bottle with the energy and vibrancy of their idol. Britney wasn’t just selling a perfume; she was selling a feeling – the feeling of being a young, confident woman ready to take on the world. This emotional connection with a beloved celebrity is a key factor in Fantasy’s enduring legacy.
While the original Fantasy is known for its bright and fruity notes, Midnight Fantasy takes a decidedly darker turn. This fragrance is designed to evoke the sensuality and intrigue of nighttime. he top notes still hold a hint of sweetness with exotic fruits like framboise (a type of raspberry) and black cherry. However, these playful notes are quickly shrouded in a veil of mystery with the introduction of plum. This combination creates a more sophisticated and intriguing scent profile compared to the original Fantasy.
Victoria Beckham Beauty
In the penultimate spot is Victoria Beckham Beauty, with 12,200 Google searches made per month. Popstar-turned-businesswoman Victoria has made a name for herself in the fashion industry with her high-end label but her most sought-after brand in the UK is her beauty brand. The most searched-for product from her range is the Satin Kajal Liner, with 90 searches a month.
Victoria Beckham Beauty isn’t about flashy gimmicks or trendy fads. It focuses on high-quality, luxurious formulas designed to enhance natural beauty without masking it. The sleek and minimalist packaging reflects this philosophy, exuding an air of timeless elegance. This focus on luxury resonates with those who appreciate quality ingredients and a sophisticated aesthetic.
Kylie Cosmetics by Kylie Jenner
Concluding the list is Kylie Cosmetics by Kylie Jenner, with 10,560 searches made a month. The American socialite and media personality launched her cosmetics brand in 2015, selling her Kylie Lip Kits. The brand has since expanded considerably and its mascara is the most searched-for product, with 200 searches for the item made in the UK each month.
Kylie Jenner leveraged the power of social media like no other celebrity before her. With a massive following on platforms like Instagram, she directly connected with her audience, showcasing the lip kits and generating immense hype. This early social media savvy gave Kylie Cosmetics a head start and continues to be a driving force for the brand.
Methodology:
219 of the most notable celebrity brands were included in the study.
Google search volumes were determined for each of the keyword combinations for the past 12 months.
A variety of tables were generated to show total search volumes and search volumes for each term.
Ranking tables were generated for each item in search terms.
Example of terms:
- Gary Barlow
- Kylie Minogue
- Fabletics
- Kate Hudson Fabletics
- Rhianna
- Rhianna Fenty
Examples of keyword combinations:
- [terms] brand
- [terms] skincare brand
- [terms] makeup brand
- [terms] beauty brand
- [terms] fashion brand
- [terms] wine
- [terms] tequila
- [terms] alcohol
- [terms] food
- [terms] cereal
- [terms] drink
Sources:
Ahrefs
https://www.thecut.com/article/celebrity-beauty-lines-guide.html
https://www.thekitchn.com/celebrity-launched-food-brands-2022-23487923
https://www.glamour.com/gallery/fashion-brands-owned-by-celebrities
https://www.globalbrandsmagazine.com/top-fashion-brands-launched-by-football-players
https://www.countryandtownhouse.com/food-and-drink/celebrity-food-and-drink-brands
https://www.tastingtable.com/1172362/celebrities-who-own-food-brands-and-you-had-no-idea
https://www.businessinsider.com/celebrities-who-have-fitness-collections-2017-10
https://blog.hollywoodbranded.com/10-celebrities-and-their-fitness-lines
https://www.esquire.com/food-drink/drinks/g22118748/best-celebrity-liquors
https://www.nssmag.com/en/sports/25200/footballer-fashion-brands
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