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On the JJ Barnes Blog, I check out how to wear the cowboy fashion trend as the style gets a reemergence thanks to Beyoncé’s new country album, Renaissance Act II.
Cowboy Fashion
Yeehaw! Buckle up, fashion fans, because there’s a new sheriff in town – and it’s rocking a Stetson! Cowboy fashion, with its iconic boots, fringe, and Western vibes, is making a major comeback, thanks in no small part to Queen Bey herself and her highly anticipated country album, Renaissance Act II.
Fashion experts at Boohoo found global Google searches for ‘cowboy hat’ skyrocketed by 212.5% following Beyoncé’s Super Bowl commercial, after which she dropped brand new music, and searches for ‘cowboy boots’ and ‘bolo tie’ also soared by 163% and 566%.
As the dusty plains of Western style are being transformed into a runway of contemporary cool, I’ll explore how to incorporate iconic Western pieces into your everyday outfits, without looking like you’re auditioning for a rodeo. So, dust off your boots, grab your bolo tie, and get ready to mosey on over to a world of Cowboy-inspired style!
How To Wear The Cowboy Fashion Trend
Bolo Tie
Searches for ‘bolo tie’ up by 566%
During the Verizon commercial, Beyoncé was spotted wearing a turquoise bolo tie, causing searches for ‘bolo tie’ to shoot up by a huge 566%.
The key to wearing a bolo tie in a modern way is to juxtapose it with unexpected elements.
Pair it with a crisp white button-down shirt and tailored trousers for a touch of Western flair in a polished outfit. For a more edgy look, try a bolo tie with a graphic tee and a denim jacket.
Like Beyoncé, the necktie can be worn with a dress for a more elegant look, while those wishing to accessorize with an off-the-shoulder top can style their bolo tie like a choker.
The contrast between the traditional and the contemporary creates a fashion-forward statement.
Cowboy Hat
‘Cowboy hat’ searches up by 212.5%
A staple of cowboy core, cowboy hats have played a major part in many fashion trends, including the coastal cowgirl trend, which has taken TikTok by storm since last year.
Styled with sundresses, denim, shirts, and more, cowboy hats are the perfect accessory for a spring event or even a summer festival. Beyoncé and Kim Kardashian were both spotted rocking cowboy hats over the Super Bowl weekend, with Google searches for the item rising by 212.5%.
Shape: The classic cowboy hat has a wide brim and a pinched crown. For a more modern look, opt for a fedora-style cowboy hat with a narrower brim or a gambler hat with a turned-up brim.
Material: Straw hats are perfect for summer, while felt hats offer a more rugged, year-round look.
Color: Black, brown, and white are timeless choices, but don’t be afraid to experiment with bolder colors like camel or burgundy.
Cowboy Boots
163% rise in searches for ‘cowboy boots’
Cowboy boots look set to have their moment again as interest grows in the cowboy core aesthetic. From miniskirts to dresses and denim, cowboy boots can be worn casually or really make your outfit pop as the centerpiece.
Women’s cowboy boots became particularly popular in 2023, as music fans opted for leather cowboy boots to complete their concert/festival look. They seem to be rising in interest again ahead of the spring and summer months, with Beyoncé’s country-inspired Super Bowl outfit sparking a 163% increase in searches for ‘cowboy boots’ worldwide.
Denim and cowboy boots are a match made in Western heaven. Pair your boots with skinny jeans, a tucked-in blouse, and a statement belt for a classic look. For a more relaxed vibe, try boyfriend jeans with a graphic tee and a denim jacket. Don’t be afraid to dress up your cowboy boots! Rock them with a midi dress or a flowy skirt for a unique and feminine twist.
Conclusion
The cowboy fashion trend is more than just a nostalgic nod to the Wild West; it’s a celebration of individuality, confidence, and timeless style. Whether you choose to rock a statement bolo tie, a modern take on the cowboy hat, or a pair of versatile boots, there’s a piece of Western charm waiting to be incorporated into your wardrobe.
Remember, fashion is all about expressing yourself. So have fun, and get ready to ride off into the sunset, looking fabulous and feeling confident!
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